Digital Shuzou

Cases

Digital Shuzou

A brand identity which summarises 2000 years of culture with the help of generative Ai.

Digital Suzhou is a government initiative which remodelled a previously poverty stricken district into a tech hub for creatives founders. But the problem was: there was no budget for a marketing campaign. So we utilised generative Ai for our branding and made the process into the actual marketing campaign.

Video abspielen

Challenge

Create a new brand for a tech hub and make sure that creative founders are excited about it.

Insight

Creative techies love everything driven by algorithms. Particularly when it creates something worth showing.

Idea

Utilising generativ Ai in 2017, we managed to summarise the content of city and museum archives holding 2000 years of content. From paintings, to old scriptures, our algorithm scanned each and every shape found and summarised it into a logo. We documented that process and made the branding itself into the campaign for the hub.

Results:

registered Startups in 6 months
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attendees at launch event
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Awards:

Mission
Showreel
Service
Cases
Team
Jobs

Brand Performance

We understand “creative is the new targeting” and act upon this philosophy.

  • Data-driven first campaigns based on clear strategy and impactful creative assets

  • Paid Social campaigns with multiple assets for multiple interests and platforms

  • Optimising & Reporting: from A/B testings, assuring multiple assets, retargeting and lead generation.

Brand Stories

Brand campaigns that connect, inspire, and drive results.

  • Communication Strategy: Define what you want to say and why.

  • „The Big Idea“: The core principle guiding your communication.

  • Campaign Concepts: A cohesive rollout plan across all touchpoints.

  • Content Strategy: Outline formats, assets, and other user-centered content.

Brand Building

We create digital-first identities for both emerging challengers and established brands that are ready for transformation.

  • ⁠Brand Identity Development: (re)defines your Mission, Vision and Value Definition, target market analysis and a truly differentiated brand positioning. 

  • Brand Guidelines & Documentation:
    Producing and compiling all elements of a brand’s visual and verbal identity into a comprehensive 21st-century style guide.