Wi-fries

Cases

Wi-Fries

A Wi-Fi Speed test that rewards slow Wi-Fi at home with Fries at McDonald’s

Internet is notoriously bad in Indonesia, which drives youngsters crazy. But some of them found a solution: The fast Wi-Fi at the McDonald’s. This was an opportunity to showcase that McDonald’s not only serves the best fast food, but also the fastest Wi-Fi.
Introducing Wi-Fries. a speed test built on the McDonald’s App that rewards people experiencing slow Wi-Fi at home with Fries at McDonald’s.

Video abspielen

Challenge

Because of the pandemic, most youngsters have gotten so used to ordering in that it effected the McDonald’s restaurants. They stayed empty.

Insight

Wi-Fi speed in Indonesia in notoriously bad. Which drives youngsters at home crazy. But some of them found a solution: The free and fast Wi-Fi at McDonald’s. Could we use this opportunity to get more youngsters to visit our restaurant not just for the best fast food, but also the fastest Wi-Fi?

Idea

Utilizing the open API from a popular online speed test, we created Wi-Fries. A speed test on the McDonald’s App that rewarded slow Wi-Fi at home with Fries at McDonald’s.
Wi-Fries tests the Wi-Fi speed at home and compares it with the Wi-Fi speed at McDonald’s. The bigger the difference in speed, the bigger the discount on fries. A QR code was then redeemable at our restaurant.

Results:

restaurants joined wi-fries
0
app users reached
0
increase in app usage
0 %
reception rate
0 %

Awards:

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